Twitter can be used for two purposes: to report breaking news or as branded article feed. When little is happening within your business, messaging is built to increase traffic to your website utilizing your blog. When engagement is included, brand awareness in front of larger audience is also attained.
- Custom news feed with 2-3 daily posts, keyworded to market
- Retweets/@mentions/follows monitoring
- Interaction with audience on weekly basis
- Identify followers within target market to follow, provide direct response to new followers with additional calls to action to engage.